When we started our business all we knew was that we needed 40 customers and 5 on our team. We ran on blind faith, as if to put out hell with a squirt gun! We got our 40 and 5 the first month. Over 20 years later, that 40 and 5 are hundreds of thousands in over 20 countries.

We succeeded because we had clear and simple instructions and not a manual to read and decipher.

via Simple is the New Genius | Curt Beavers.