The line at the convenience store is three people deep. Standing in front of me is a 40-something man with a bottle of cola and a newspaper. In front of him, a mother paying her utility bill accompanied by her young daughter. The mum and child leave, and the man moves forward to pay. “Two dollars?” I overhear him say with surprise… “I remember when a bottle of cola was one!” As he pays and heads for the door, I too grab a newspaper and cannot help but notice the story on the front cover: the mounting crisis of costs from an obesity epidemic gripping not just the nation, but the planet – the economic and health systems already struggling to keep pace.